Richest Care For The Richest Colour. No.1 Worldwide. 100 Percent grey coverage from root to tip. Excellence Crème light ash blonde gives you a rich, deep, natural and even colour available in a wide spectrum of shades. With a unique pre-serum that protects the hair pre colour, caring crème formula and post colour conditioning balm your hair will be left with impeccable grey cover, superior strength and replenished like never before. Please be aware that ingredient lists for the products of our brand are updated regularly. Please refer to the ingredient list on your product package for the most up to date list of ingredients to ensure it is suitable to your personal use.